Your competitive advantage through innovation.

One important building block for strategy innovation concerning new or existing businesses is a deep understanding of global markets, trends and dynamics with respect to mirco- and macroeconomics.

Our clients value our innovative strategy concepts for a superior business portfolio to generate a high customer value, a significant competitive advantage and (internal) perfomance.

A very successful concept in the area of strategy for innovative benefits, products and services in consideration of pricing and cost structure is the Green Lake / Green Ocean Strategy (© KF²Strategy), which among others represents a logical add-on to the Blue Ocean Strategy (W. Chan Kim and R. Mauborgne).  

In this context, "technology & digital impact", "sustainability" and "health & lifestyle" offer various attractive business opportunities for innovative benefits, products and services as well as new value creation architectures. Special focus lies on "generative artificial intelligence", "green power" and "well being".